Andrew Goodwin found 4 main parts of a music video, these are:
- Performance
- Narrative
- Thematic
- Symbol
Music videos often are very visually stylish, meaning that they have a very cinematic feel to them, as many artists/labels have a very high budget to be spent on the video that accompanies the artists track.
Many videos don't follow much of a structure, this breaks the rule of continuity editing. Usually in a rhythmic montage, this is because it is much harder to fit a whole narrative in the space of a 3 minute song.
Other conventions of a music video:
- Cut to the beat
- Relationship between visuals and music
- Relationship between lyrics and visuals
- Close ups of the artist/band, generally lip-syncing or playing an instrument
- Scopophilia/Voyerism/Male Gaze - References to the notion of looking
- Some form of narrative & performance element
- Intertextual references
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