Mostly our artist would appeal to females, since other artists similar to ours are not sold on their musical abilities but actually their physical attributes. Which means that it is likely that more woman would want to listen/watch their music based on the artists look rather than their actual talent.
Our perfect audience member would be a person who is particularly popular, seen as cool and friendly. The reason for this is because our artist would be found in the mainstream pop charts which the so called 'popular kids' would be listening to.
Since our audience member is typically a teenage girl, this means that their parents can afford to spend on merchandise and other synergy created by the artist. Many similar artists including One Direction take full advantage of this, by selling items such as pencils, keyrings, life size cutouts, dolls and bed sheets with the bands face stamped on, to make even more money out of their fans.
However it is not restricted to this, since our artist would attract a very wide range of demographic. It is highly likely that another audience member could be the complete opposite of the above audience member, and actually be very quite and shy, this is where the actual music relates, since the song is about love and our music video is created about losing love, someone who is an introvert can easily relate to what happens on screen.
As our perfect audience members has high disposable money since their parents are paying, it means that our target audience is able to purchase particularly expensive tickets to see their favourite artist perform live in concert.
One example of a perfect audience member:
Gabs is an 18 year old girl who loves music, in particular boy bands. She is a great example of a someone from our main demographic, since she is a popular teenage girl (over 1 thousand friends on Facebook) who lives in London, indicating that she is able to gain money easily to purchase music, memorabilia and concert tickets.
She loves going to her favourite artists concerts and trying to meet them, she is willing to pay extra to do so. Gabs creates fan pages on Facebook and Twitter for male singers, such as Justin Bieber, and has many followers who also like Justin Bieber.
She enjoys solo artists such as Ed Sheeran, Justin Bieber, Olly Murs and Sam Smith. She would definitely come to see our artist in concert and would purchase his merchandise.
It is people like Gabs which our artist is aimed at, a teenage girl who likes an attractive, appealing and relatable artist. This is what made us decide to have our artist appear in the music video, so his fans find it more personal since he is in the video.
This links to his star image of an average guy who appeals to not only teenage girls, but also male teens who can relate to him.
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