Sunday, 15 February 2015

Images for Digipak

I took an independent photoshoot without any other member of my group, since we all had to create an individual digipak ourselves.

I took these photos from my personal camera at different periods of time throughout the year, with the soul intention of using it for my artists digipak.

Therefore these images are of higher quality than would have been produced if we would have created a photo shoot, which would have seem fake or set up, this would fit more with my artist since I wanted to produce a synthetic artist with organic elements, such as making and producing their own music and not wanting their appearance to be the only selling point.

The images I created do not include the artists presence, nonetheless there are many other artists in the same genre who do not appear on the front cover of their album.
For example Coldplay, Kaiser Chiefs, Arctic Monkeys, Maroon 5, Alt-J, Royal Blood and Bastille.

Mainly these artist are bands with the lead singer being the only presence throughout the music video, this is displayed in our music video project as well.

However I will use images of my artist in the inside the digipak

Friday, 6 February 2015

Audience Feedback - Focus Group



We had a group of peers come watch our video to give some critical feedback. We gave them a survey with a series of questions.
Example of Responses from our focus group:


Music Video - For Critique



If you are unable to watch the above video please go to the following link:

Tuesday, 3 February 2015

Naming my Artist

I researched similar artists in the same genre as ours to see what their band name is like and how it was created. Artists including Maroon 5, Coldplay, Clean Bandit and Arctic Monkeys.

Most of the artist similar to ours have a name that is formed of two simple words, as such I will create a unique name made from two words.

Maroon 5, uses a colour in part of their name, as such I plan to use the name of a shade of colour as part of the artists name such as Navy, Indigo, Cyan, Teal

Also these bands have contradictory words, which adds a sense of intrigue for the audience. Therefore if the colour is a shade of blue, then the connotations that are made from using this colour should be contradicted with the other word used.

Those who write slow and downtempo songs usually use cold connotations in their name to reflect their work, to symbolise their depressed sombre lyrics. However those artists who write upbeat and cheerful songs have warm and colourful connotations in their name.
Therefore our artist is more likely to have warm coloured connotations since the song we are using is positive and cheery.

I also found that the artists name doesn't reflect the bands personality and style, such as Clean Bandit, which sounds like a gangster/R&B style group who are actually a band that only use orchestral instruments in their music. Therefore I can be really creative with the names, and any connotations from the words used will not be used to prejudge our artist.


Some example I created include:
  • Indigo Sun
  • Navy South
  • Bitter Summer
  • Dirty Saint
  • Tropical Winter
  • Humid Nights
  • Organised Chaos
  • Indian Summer
  • Trouble in Paradise
  • Hapless Romantic
I conducted a survey with my Target Audience on what they thought the best name for our artist was, and they thought that 'Hapless Romantic' was the best fit.

This also relates to our song since our narrative in the music video is our artist being unlucky in love and the band name 'Hapless Romantic'

Like other artists in the same Pop Genre including Taylor Swift, Ed Sheeran, Sam Smith and John Mayer all seem to tell stories about past relationships through the medium of song.

The name 'Hapless Romantic' is also associated to the target audience since the artist we are creating needs to be relatable to the audience. Since the target audience is Teenage girls, they will be probably going through the same situations as our artist.