Naming my Artist

I researched similar artists in the same genre as ours to see what their band name is like and how it was created. Artists including Maroon 5, Coldplay, Clean Bandit and Arctic Monkeys.

Most of the artist similar to ours have a name that is formed of two simple words, as such I will create a unique name made from two words.

Maroon 5, uses a colour in part of their name, as such I plan to use the name of a shade of colour as part of the artists name such as Navy, Indigo, Cyan, Teal

Also these bands have contradictory words, which adds a sense of intrigue for the audience. Therefore if the colour is a shade of blue, then the connotations that are made from using this colour should be contradicted with the other word used.

Those who write slow and downtempo songs usually use cold connotations in their name to reflect their work, to symbolise their depressed sombre lyrics. However those artists who write upbeat and cheerful songs have warm and colourful connotations in their name.
Therefore our artist is more likely to have warm coloured connotations since the song we are using is positive and cheery.

I also found that the artists name doesn't reflect the bands personality and style, such as Clean Bandit, which sounds like a gangster/R&B style group who are actually a band that only use orchestral instruments in their music. Therefore I can be really creative with the names, and any connotations from the words used will not be used to prejudge our artist.


Some example I created include:

• Indigo Sun
• Navy South
• Bitter Summer
• Dirty Saint
• Tropical Winter
• Humid Nights
• Organised Chaos
• Indian Summer
• Trouble in Paradise
• Hapless Romantic

I conducted a survey with my Target Audience on what they thought the best name for our artist was, and they thought that 'Hapless Romantic' was the best fit.

This also relates to our song since our narrative in the music video is our artist being unlucky in love and the band name 'Hapless Romantic'

Like other artists in the same Pop Genre including Taylor Swift, Ed Sheeran, Sam Smith and John Mayer all seem to tell stories about past relationships through the medium of song.

The name 'Hapless Romantic' is also associated to the target audience since the artist we are creating needs to be relatable to the audience. Since the target audience is Teenage girls, they will be probably going through the same situations as our artist.