Digipak

Front Cover

Album Tracklist

CD

Credits

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Personally I feel, this image is representative of our artist, since the artist itself does not appear on the front of the digipak, just like other artists in the same genre such as Coldplay, Arctic Monkeys, Bastille etc. And rather they opt for an abstract image, than a set up shot of the artist, displaying their organic side.

The symbols of the clouds and the plane wing connotes that the band are travelling, this connects to the album title 'Trouble in Paradise'. The images of the clouds and the plane symbolises paradise and freedom, however since there is a black and white overlay the image, it denotes that something bad might happen, this is a use of foreshadowing.

It also relates to the artist being a 'Hapless Romantic' or unlucky in love and really illustrates the emotional side of the artist, which the audience will buy into.

The use of colour for the bands logo means that it stands out from the rest of the image, it also relates to the music video since it is a single paint smear, and in the music video our lead singer is a 'Painter', ultimately building a cohesive package throughout my product.

The use of Red/Pink invokes passion and romance also relating to the lyrics of the song and the artist's name 'Hapless Romantic.' This will attract the female audience however isn't restricted just to teenage girls since the image used is mature and professional meaning that an older generation or a young teenage boy can easily listen to this as well.

I also created a Deluxe and Vinyl Edition of the album, the only main difference is the colour of the accent, in the Deluxe edition is Gold. and in the Vinyl Edition is Turquoise.

          

Original Photograph

I made the shot black and white to focus on the form, texture, shape and composition of the image. There is a subtle change in tone and colour, which portrays a whole different colour in reality, and that what makes monochrome images effective.

I then made the image square so that it can be easily made to fit the digipak cover, I did this using the crop tool on Photoshop and using the ratio 1:1 so that it creates a perfect square.

Also on this image it includes the branding of an airline company, using photoshop I edited this out so that the viewer is unaware of the brand.

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For the Album Tracklist I used a shot of a crumpled up piece of paper as the background for the image, this relates to the music video in which the lead singer crumples up images of the girls he doesn't like.

Also on the tracklist page is the record labels logo, and documentation including copyright and licensing.
Alongside there is also a barcode, all albums must have a barcode to be sold in shops, also the use of a barcode allows for a record label to easily find the number of albums sold by that artist.

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The CD insert page is an image of a mountain range, again this relates to the emotional side of the artist, and relates to the album cover of the clouds as both are from a high angle.

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The Credits page is a silhouette of the artist, this was achieved by going around an image of a side profile in photoshop and filling it in with a block colour.

Many other artists have used this technique to conceal the band members identity, some examples include Naughty Boy single covers, and the Dead Leaves album cover: