We would want the walls to be adorned with past paintings done by the artist, this adds a sense of depth into our plot, and makes our video more believable.
Painting paraphernalia including easels, paint pots, brushes etc.
This would increase the validity and increase the magnitude of the effectiveness of the micro-cosmic world we created (Verisimilitude)
We also want to include a desk/table into the set design so that when the girls come in for their interview, it seems professional and also the table should be able to adapt in the environment we put it into. Since we want to use it when painting and also when choosing his model.
This table may be transferable so that it works in the art style room, it could be cluttered with other arty objects such as vases.
We would need a chair/stool for the model to
sit on while the artists paints her.
This adds to the effectiveness of the overall world we are creating.
However because there is so many props we need for the scene it is going to be hard to place props in the right places for continuity reasons.
We have also gained permission to film shots in a Local Cafe, we are unable to change the design of the cafe to our specifications. However it is fine how it is, since the Cafe sign is clearly visible which allows for the viewer to easily identify the set, and also there is a large glass display that we can use, which the artist places the notice requiring models, which is essential to our plot.
Our teacher gave us some very useful tips on how to make a successful music video, these were:
Our objective is to manufacture a band for a song, this will be the bands first release and thus it is our job to make the video as successful as possible.
Should start with an image of the band, ensuring that their styles fits the style of the song and that they know how to play the instruments required, so the final edit looks professional and realistic.
Then we can create a concept for the music video that will blend well with the music.
The bands we are creating has no fan base, so it is up to us to get them out to the consumers via various marketing techniques and digipacks. Including profiles on Facebook, Twitter & Instagram, and a personal Web Page dedicated to our band.
The best type of music video contains three different narrative strands
A performance element which the label thinks is vital as it acts as a fail safe
A lip syncing element
A narrative element, the story, which will be led by genre and style
The music video will then consist of constant cutting between these narrative strands, this keeps the video exciting and interesting for the viewer to watch.
We were advised to make a prezi which involves a set of images to demonstrate the ideas for the final music video product. This would help clarify the idea,and helps identify potential problems.
After finishing the initial storyboard we discovered that a
few of the shots seem to be too long.
For example Shot 29. Consisted of a clock for 12 seconds. After some discussion we have come to the conclusion that we
can incorporate a shot of the girl looking at the clock feeling anxious about
running late.
This will help us to remove the mundaneness of having a shot
on the screen for an extremely long time. Another shot includes a girl walking into the room in slow motion, however great this concept may sound we thought that 10 seconds was far too long, so instead we cut it down to 3 seconds. This was highlighted to me using a YouTube clip played simultaneously with the track 'Love is Easy'. Due to the problems we faced, it meant that if we made each shot shorter, we did not have enough shots to fill the 3 minutes of the song. This meant we had to come up with a few more shots. We found this as a group quite challenging, as we had already visualised what we wanted as a group. However, we overcame these challenges, and are back on track.
This video is very strange in
how it portrays a little girl’s life. The whole length of the video is
choreographed so that this little girl is dancing throughout this virtually one
take video. The young girl sports an iconic blonde wig, which is symbol of the
artist Sia, and features in practically all of her music videos.
The video starts with shots
of different rooms of a supposed empty house. The frames are slowly zoomed in, and
the rooms appear deserted and isolated; as though they have been left there
just to collect dust.
The rooms are very basic only
having what is absolutely necessary such as a bed, sofa and a table in the
bedroom. The only articles that hint that this is a child’s room are that of
the drawings adorned on the wall.
The music starts with quick
beats and a cut to the doorway of the bedroom, where the camera was positioned previously.
The sight of this girl which camouflages into the background (since she wears a
skin coloured leotard) would startle the audience, as she uses her hands and
feet to keep herself up in the doorway where she stays motionless, gazing deep
into the camera lens.
She jumps from the doorframe
onto her feet and almost stumbles; the camera cuts to a shot of her feet on
impact, emphasising her actions. The camera tilts up from her feet to her legs,
and the camera cuts again to a closer shot looking towards the doorframe.
The camera pans around as she
moves towards the chaise lounge, the whole time she is dancing to arranged
choreography, but seems as though it is improvised as she feels the music.
The camera cuts to the beat
to different angles of the girl whilst still dancing. She similarly moves at
the same time to the rhythm of the music.
The same camera angle is used
as she pirouettes around the room and lands on her bed.
The director hints at the
‘Exorcist’ movies, as the little girl seems to crawl backwards on her hands and
knees with her face the wrong way round from her body, her movements seem to be
very erratic and quite disturbing.
The young girl does more ballet
moves, as the camera seems to track her as she prances around the bedroom.
The bulk of the video is
presumably shot using a Steadicam to smoothly move around the set, however the camera
is placed onto a tripod so that it can move from room to room without too much
agitation.
The little girl enters the kitchen
where it seems to be blackened out and seems to be very filthy living
conditions. The young girl seems to be outraged as she slams her head on the
table.
The young girl rubs her belly
and acts as though she is pregnant, with the audio in the background ‘Sun is
up, I’m a mess’ this may be hinting at how the young girl was treated by her
mother.
The little girl then performs
the splits while still imitating that she is pregnant. This would be quite an
unnerving sight for the viewer to watch as dancing while being pregnant,
especially doing the splits isn’t very advisable, and also watching as a young
girl doing this is almost sickening. However this may highlight how the young
girl was brought up in the world of show business, and her family seeing the
hardships of fame.
The camera pans around the
room as she dances on her tiptoes; then leaving the room, waving goodbye, while
the girl never with her back facing the camera. This again highlights the type
kind of show her family has to put on. As though they have to put up a false
identity.
The young girl is then seen
kicking the walls in a very overdramatic manor. The camera seems to almost rush
to her aid at the sight of what she is doing once the ‘curtains have fallen’ at
the end of the show. This corridor seems very dark with no light, underlining what
it would be like in the backstage of any theatre.
The dark and the light shots
juxtapose from the dark lights of the ‘backstage’ corridor area, to the bright
lights of the ‘stage’ living area.
Where the little girl seems
to love the attention, she moves slowly down the curtains, as she waves goodbye
again to the camera.
The camera then slowly moves
out through the doorframe into the darkness where the little girl stands there,
peering into the camera and curtsies consecutively with an evil grin embellished
on her face.
This final shot is split up
into thirds where the first and last third is almost pitch black while in the
middle strip of the shot is the little girl who blends back into the flesh
coloured background yet again, waiting for the audiences return.
The camera lingers as the
girl catches her breath, and the shot slowly blurs.
To conclude, not only are the
camera, editing, sound and mise en scene important in creating the impression
of what the audience sees, but also the composition of the actors can play a
key role in how professional your video looks. The choreography of the actors can
also be used to tell a story all by itself, which is truly remarkable. The target audience for this artist is most likely to be teenage girls, which would be able to feel the emotions the artist feels in this song The star Image of the artist Sia, is very complex, Sia is rarely seen in her music videos and when she is performing. However she has an iconic blonde wig which many of her performers wear during her music video or concert, to show her presence. The Target Audience of this artist mirrors the targetaudience of the artist for our music video as they both are directing themselves at young girls, these girls seem to relate to the lyrics the artist is singing.
This music video is a perfect
example of a music video that illustrates the lyrics effortlessly. The music
video is very quirky and contains very ‘indie’ kind of shots; this very much
matches with the genre of music Vance Joy composes, Indie Folk.
The music starts immediately,
which many music videos don’t nowadays, as they usually involve a prelude,
which sometimes involves narration or talking.
The camera tilts down from
clouds in the sky. Camera cuts to a close up of woman who seems to be strapped
in a dentist’s chair. She has dental paraphernalia affixed to her jaw all of
what is going on seems to match the songs lyrics.
The camera whip pans quickly
so that two shots look like they are stitched together, and so that the
characters are in the same scene.
Then the camera whip pans
again to a woman strapped to a tree, where she unties herself, with the audio
“they come unstuck”… The same lyric is repeated later but uses a different
shot, this time with an ice-lolly being pulled apart. This adds humour to the production,
as the lyrics of the song point to it being a love song.
Shots again mirroring the
lyrics of the song, such as running; riptide; and cowboy
A scene is repeated later on
but changed slightly. A woman is singing using her left hand on the microphone
and she seems to sing the words wrong, well at least the subtitles are wrong, this
illustrates the lyrics. The woman’s make up becomes increasingly more smudged
and her hand starts to bleed at one point. Which adds unnecessary severity to
the situation.
Shots are then sequenced
together where the camera is portraying what the character is seeing, almost at
bird’s eye view. Where the characters hands can be seen but no body. This adds
to the impression that the audience witnesses what the character is seeing.
Whip pans are used again to
cut shots together. Then the camera zooms into a female character from long
shot to medium long shot.
A shot of a woman running is
different from the other shots of a woman running as she stops and then the
camera is at a canted angle so that the ocean in the background is distorted,
while the lyrics are identical.
The video concludes with a
fade to black, accentuating the end of the piece of work. Target Audience is Hipster Teenagers, as the song and the video concepts is quite indie. However the song did enter the mainstream charts and so may be directed to more of the dominant market The Star Image is a very indie band, that doesn't take themselves too seriously. Also the main protagonist in the video is not the lead singer. This means that the artist isn't sold on their looks, and also means that it attracts teenage boys as the 'male gaze' is used to attract a male audience. This music video is related to my music video as it has elements that I wish to use in my video, such as the illustration of lyrics. But for our idea we wanted to contradict the lyrics, which is what some sections of this music video does.
Arctic Monkeys – Why’d you
only call me when you’re high?
Directed by Nabil Elderkin
This music video encompasses
the bands persona perfectly. It really talks to their fans through the use of
Iconography.The lead singer, Alex
Turner, adorns a leather biker jacket, he is known for his rock and roll style,
and fits the type of rock music that his band produces. Right through the video
there are disturbing images of sex, drugs and alcohol use, again this attracts
to the demographic that this music is aimed at.
The video starts with music
from another song on the Arctic Monkeys album. This would mean that any person
watching this video could link the two songs together to that band so that they
can listen to it, and increase the revenue for that artist. This also makes it
feel as though the video has been given a lot of thought, and so the diehard
fans, can also be excited with the directors hard work.
Ambient sound is used in the
bar scene, to make the scene feel more realistic and as though the audience can
feel more involved in this microcosmic world that the director imagined.
The music becomes muffled
when the protagonist, Alex, steps into toilet. Quentin Tarantino also uses this
technique in his movie, Reservoir Dogs, again to add realism to the piece of
work.
The audience has the view of
the main character as he starts seeing hallucinations of the clock spinning very
fast and eventually ‘melting’. This image is very iconic of the artwork, The Persistence of Memory, painted by the
artist, Salvador Dalí. This is just one of the
intertextual moments throughout the whole music video.
The protagonist looks into
the mirror where he sees himself distorted. CGI and editing is used heavily during
the entire video.
Music becomes much louder and
sounds muffled and distorted… very low pitch
The camera does a close up of
the protagonist drinking /taking shots. The director cuts the time between
shots taken. This use of ellipses shows that the lead character doesn't remember much of that night.
The music then crashes and
sounds distorted, it sounds very slow and low pitch, as though the CD that the
music is coming from has been scratched.
The camera staggers around
looking at the protagonist. The camera is most likely at the point, being used
with a Steadicam.
Then the beat of the actual
song kicks in with big thuds of the drums, which drills into the viewers’
heads.
The central character
staggers out of the bar and onto the street, where the two images juxtapose. It
was a very tight/cramped and relatively dark space in the bar whereas it seems
very isolated and lonely on the streets with only street lamps leading the way.
The camera follows behind the
protagonist at some points of the video so you only see the back of his head,
this adds a feeling of the viewer looking into this one persons life.
There is use of CGI to create
text messages on the screen so that the viewer can read the text, this again allows
for the viewer to feel even more involved in their life.
The protagonist looks at his
phone again, and sees it sink into his skin, editing used to do so. This shows
how he has no control over the situation he is in and as though he is sinking
into nothing.
This music video puts the
viewer in the place of a highly drugged up and intoxicated man, hence the title
of the song. The whole impression of the music video allows for the audience to
feel the emotions of the lead character with the use of camera, editing, sound
and mise en scene. The Target Audience for the Arctic Monkeys is Teenage Boys who have a rebellious attitude. As seen in the music video there is use of smoking , drugs and sex. These are obvious signals that the artists aims their music video for young men. The star image is a very cool, suave and sophisticated band. As they wear leather bicker jacket, have their hair gelled back. And have racy and controversial topics in their music video. This video relates to our music video as it shows the capacity of what editing we can use without making the end video look typically unprofessional. Also the band is made up of men and so is the group we chose and so we can see how the director directed them when filming.
We would want the walls to be adorned with past paintings done by the artist, this adds a sense of depth into our plot, and makes our video more believable.
We have also gained permission to film shots in a Local Cafe, we are unable to change the design of the cafe to our specifications. However it is fine how it is, since the Cafe sign is clearly visible which allows for the viewer to easily identify the set, and also there is a large glass display that we can use, which the artist places the notice requiring models, which is essential to our plot.
