As a collective group we decided that we wanted our stars image to be relateable and down to earth.
We also wanted our artist in the video to appear as the 'Boy Next Door', we did this by having him in casual clothing, which made him appear attainable and unassuming. Also we had a scene in which he looks in the mirror before going out, this would portray him as not being arrogant or self obsessed, since he is unsure whether he will get the girl.
Examples of similar artists include: Olly Murs, Sam Smith, Ed Sheeran
Removed from my group, I decided that my artist would appear better if he was in a band. I could easily do this as I wanted my band to not be sold purely on their appearance, and therefore our artist would not appear on the front of the digipak.
There are plenty of bands, where the lead singer is the face of the band, I also wanted to do this for my artist, which is why he is the only one who appears in the music video.
Other artists similar include: Coldplay, Arctic Monkeys, Maroon 5
Tuesday, 28 October 2014
Monday, 27 October 2014
Performance
Because we wanted our video to be as realistic and naturalistic as possible, we have limited the amount of performance based shots we have. This is because we wanted it to portray real life.
However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.
The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.
This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.
Star Image
Organic VS Synthetic
Genre
By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.
The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.
Target Audience
The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.
The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.
Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.
However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.
The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.
This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.
Star Image
Organic VS Synthetic
Genre
By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.
The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.
Target Audience
The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.
The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.
Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.
From an analysis of music videos there is an element of lip-syncing but there is equally a sense of narrative, at this moment in time I would equally merge the two. It is important for me to convey a sense of our singer as being organic in a sea of synthetic pop acts, I want him to stand out, at this point in time we are thinking of having him as an artist, so that we can demonstrate that he is an organic artiste. If we have him lip-syncing while he is painting we can do cut aways and close ups of him singing as he is painting, that way we can develop a narrative strand alongside the lip-syncing, which would demonstrate to the target audience of teenage girls that he is 'happy go lucky.'
Friday, 24 October 2014
Actors
We have chosen our actors/actress according to the character we want them to play. For the main character, the painter, we wanted him to be quite a casual, typical boy.We decided this because we wanted to make it as realistic as possible.
Our girl actress fits into the character we adapted for her very well, because we wanted her to be like 'the girl next door'. This means, very innocent, sweet and simple.
Our final actor is the girls boyfriend. We chose this particular person because we thought he suited the macho look of 'the other guy' and the harsh reality of falling in love with someone you can't have.
Star Image
The star image of McFly is a down-to-earth rock band, we showed this with our actors by using good looking but not unattainable type people, so that the audience can relate to the music video.
Organic VS Synthetic
The artist is fairly synthetic this means that the actors in it should be good looking and attractive to the viewer. Usually the band would be in a synthetic music video as the artist is sold on their looks as well as their music.
Target Audience
All our actors are in the age of out target audience, also as this artist mainly appeals to young teenage girls we wanted to use relatable and good looking actors to attract the audience, and to keep them watching.
This artist can easily be compared to other Boy Bands and their videos. Such as One Direction, The Wanted, Union J etc.
Genre
The actors relate to the Genre of pop, as the actors are attractive and the lead actor could fit in with a boy band.
Lyrics - Love Is Easy
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Today I'm laughing the clouds away
I hear what the flowers say
And drink every drop of rain
And I see places that I have been
In ways that I've never seen
My side of the grass is green
I hear what the flowers say
And drink every drop of rain
And I see places that I have been
In ways that I've never seen
My side of the grass is green
Oh I can't believe that it's so simple
It feels so natural to me
It feels so natural to me
If this is love then love is easy
It's the easiest thing to do.
If this is love, then love completes me
Cause it feels like i've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
It's the easiest thing to do.
If this is love, then love completes me
Cause it feels like i've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Do you, feel the way that i do
Do i turn your grey skies blue
And make dirty streets look new
And the birds sing
tweehe hee hee hee
Tweedily dee dee dee
Now i know exactly what they mean.
Do i turn your grey skies blue
And make dirty streets look new
And the birds sing
tweehe hee hee hee
Tweedily dee dee dee
Now i know exactly what they mean.
Oh I can't believe that it's so simple
It feels so natural to me
It feels so natural to me
If this is love then love is easy
It's the easiest thing to do
If this is love then love completes me
Cause it feels like I've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
It's the easiest thing to do
If this is love then love completes me
Cause it feels like I've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
If this is love then love is easy
It's the easiest thing to do
If this is love then love completes me
Cause it feels like I've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
It's the easiest thing to do
If this is love then love completes me
Cause it feels like I've been missing you
A simple equation,
With no complications to leave you confused.
If this is love love love,
Oh it's the easiest thing to do
Do do do do do do
Do do do do do do
Do do do do do do
Oh this is love love love love
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Do do do do do do
Oh this is love love love love
Do do do do do do
Do do do do do do
Do do do do do do
Thursday, 23 October 2014
Location
For our main location, We are using one of our group members garage. It has a very casual feel, and is a perfect environment for a person who needs peace and quite to paint.
Also its grungy and raw astethic means that it looks like a perfect location for a person to be creative.
We are putting an advertisement in the local cafe, which we have permission to use.
This Cafe is perfect since it has a billboard which the viewers can identify instantly
It also has a large glass display at the front of the shop, which works perfectly with our plot.
We are then using the window at the bottom of Kim's house, where the main actor finds the model with another man.
This location is perfect since the viewer can see what is happening from multiple points of view without it getting too complicated, and acts as a vantage point where the artist can see the girl with her boyfriend.
One of our other locations is in the Local Park, however this is determined by the weather on the day of shooting, if bad weather occurs we would need to think of a backup plan.
However this location is perfect since it is a different kind of location from the other sets we have used , and so the variation means that the viewer wont get bored of watching.
Star Image
The star image of the band is a pragmatic boy band, and so having relatable icons such as a Cafe is ideal, as they wouldn't look right dancing in front of a green screen.
Organic VS Synthetic
By setting this in an urban environment it adds an edginess to the music video, which relates to the boy band, McFly as they aren't a normal clean cut boy band that don't have any interaction with their music that they sing, but actually Tom Fletcher in the band writes most of the songs they have produced and has also written for other artists.
By using this setting it adds a sense of realism in this microcosmic world that we have created.
Target Audience
The majority of the target audience would be living in a suburban area and can relate to the locations we filmed in. Such as the cafe isn't really a place you would think you would find a music artist.
Genre
The locations relate to the Genre as many synthetic artists try to use organic techniques to make them seem more organic than they actually are. An example of this is Lily Allen's music video 'Our Time', where Lily Allen has a "night out" where she is seen in a cab, partying and dressed in a hot dog costume.
This Cafe is perfect since it has a billboard which the viewers can identify instantly
It also has a large glass display at the front of the shop, which works perfectly with our plot.
This location is perfect since the viewer can see what is happening from multiple points of view without it getting too complicated, and acts as a vantage point where the artist can see the girl with her boyfriend.
One of our other locations is in the Local Park, however this is determined by the weather on the day of shooting, if bad weather occurs we would need to think of a backup plan.
However this location is perfect since it is a different kind of location from the other sets we have used , and so the variation means that the viewer wont get bored of watching.
Star Image
The star image of the band is a pragmatic boy band, and so having relatable icons such as a Cafe is ideal, as they wouldn't look right dancing in front of a green screen.
Organic VS Synthetic
By setting this in an urban environment it adds an edginess to the music video, which relates to the boy band, McFly as they aren't a normal clean cut boy band that don't have any interaction with their music that they sing, but actually Tom Fletcher in the band writes most of the songs they have produced and has also written for other artists.
By using this setting it adds a sense of realism in this microcosmic world that we have created.
Target Audience
The majority of the target audience would be living in a suburban area and can relate to the locations we filmed in. Such as the cafe isn't really a place you would think you would find a music artist.
Genre
The locations relate to the Genre as many synthetic artists try to use organic techniques to make them seem more organic than they actually are. An example of this is Lily Allen's music video 'Our Time', where Lily Allen has a "night out" where she is seen in a cab, partying and dressed in a hot dog costume.
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