As a collective group we decided that we wanted our stars image to be relateable and down to earth.
We also wanted our artist in the video to appear as the 'Boy Next Door', we did this by having him in casual clothing, which made him appear attainable and unassuming. Also we had a scene in which he looks in the mirror before going out, this would portray him as not being arrogant or self obsessed, since he is unsure whether he will get the girl.
Examples of similar artists include: Olly Murs, Sam Smith, Ed Sheeran
Removed from my group, I decided that my artist would appear better if he was in a band. I could easily do this as I wanted my band to not be sold purely on their appearance, and therefore our artist would not appear on the front of the digipak.
There are plenty of bands, where the lead singer is the face of the band, I also wanted to do this for my artist, which is why he is the only one who appears in the music video.
Other artists similar include: Coldplay, Arctic Monkeys, Maroon 5
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