Performance

Because we wanted our video to be as realistic and naturalistic as possible, we have limited the amount of performance based shots we have. This is because we wanted it to portray real life.


However, there are some shots where our main actor is lip syncing the lyrics. We did this as we wanted to portray that, although our target audience is typically girls, the song can be enjoyed by the male sex too. This also portrays that our song and video is not stereotypically aimed at one age group/sex but can be enjoyed by anyone.
The fact that our main actor will be lip syncing whilst painting, portrays the catchyness of the song, and how it can be interpreted in many different ways, and is left to the audience to decide.
This also links to the genre which is pop, which illustrates the casual and light heartedness of the song.
Star Image
Organic VS Synthetic
Genre




By lip syncing and limiting dance routines, it means that this can be related to other artists similar to McFly such as One Direction.


The artist we are selling is synthetic, the performance relates to this by highlighting the artists features rather than their performance ability, as the artist is sold on their looks.

Target Audience
The performance element relates to our audience as many of the teenage girls watching these videos only watch because their favourite artist is in it, not because it is visually appealing.

The performance can relate to the genre, as boy bands include teenagers that would not feel comfortable dancing. One Direction's Zayn is famous for this by choosing not to dance in the X Factor boot camp.

Another example of Lip Syncing used in a music video is Pharrell Williams chart topping song 'Happy' which features multiple actors walking towards camera lip syncing Pharrell's audio.

From an analysis of music videos there is an element of lip-syncing but there is equally a sense of narrative, at this moment in time I would equally merge the two. It is important for me to convey a sense of our singer as being organic in a sea of synthetic pop acts, I want him to stand out, at this point in time we are thinking of having him as an artist, so that we can demonstrate that he is an organic artiste. If we have him lip-syncing while he is painting we can do cut aways and close ups of him singing as he is painting, that way we can develop a narrative strand alongside the lip-syncing, which would demonstrate to the target audience of teenage girls that he is 'happy go lucky.'