The band consists of lead vocalist, guitarist, bass guitarist, and drummer.
The group were originally YouTube celebrities, posting videos of themselves covering songs from various artists in 2011. From there, they gained a small following in 2012 after posting a series of cover versions of popular songs onto YouTube, then rose to international fame when One Direction invited them on their Take Me Home Tour.
The artist also has their own logo and another name they go by '5SOS' this is a much catchier name to go by, and their logo allows them to stand out amongst the other boy bands out there.
Merchandise
Their official merchandise include:- T-shirts
- Hoodies
- Headbands
- Calenders
- Wirstbands
- Beanie hats
- Tote Bags
- Keyring
The bulk of the merchandise fall below £15 however Hoodies, and Deluxe Bundles can cost as much as £35.
As there are 4 members in the band it means that the fans have the option to purchase each individual band members own item, or they can purchase a pack which costs less than it would to purchase each one individually, this is a strategy to gain even more revenue from merchandise.Other official merchandise by bands can go up to £50 for a duvet set. This means that 5SOS is directing their merchandise at the cheaper end of the market, otherwise consumers might be put off by the high prices.
The 5SOS store is owned and run by Universal Group. This means that the record label would presumably receive all of the profits made from selling these products. This is just another reason an indie record label would be unable to compete against the record label giants.
Social Media
Their social media communication includes:- YouTube
- Instgram
- SoundCloud
- Tumblr
These allow the artist to communicate with their fans, they are also able to advertise themselves on a global scale, Which means even larger sales.
5 Seconds of Summer, have been reported saying that when they have time off from working, they stalk their own fans. Which means that they can find out what they like and create new media around their advice.
Fonts Colours & Images
The font they use as part of their star image is 'Plastique' it is a font that is based on a type writer and only uses capital letters. This allows for the band to stand out from the other boy bands out there.
The background colours they use on their website and album is black and dark grey, and to highlight options they use White, Purple and Red, this may be used to attract viewers attention. Red and Purple is stereotypically a 'girly' colour, as to attract to the typical target audience.The images on the website only consist of the band itself, which adds to the synthetic nature of the band. Some of the photos are personal amateur shots, which adds to the relatablility of the artist.
Target Audience
All of this attributes point to the target audience of teenage girls. From the merchandise, colours and social media they use are all targeted to a young audience.
Star Image
The star image of this band, is that they are trying to be a rock/punk band, but also appeal to girls, so they have to use grunge and funky colours so that it fits both criterias.
Organic VS Synthetic
The artist that would have a website like this would be a synthetic artist just because they have sections for Photos, also the social media they use means that they're the face of their music and the audience this website is directed to is pubescent girls.
From this I have gained a clear understanding that I now need to create a cohesive package and make sure that my music video and website link, if I am going to have an image on my CD cover that isn't of the band then i need to reflect the same on my website. Therefore my aim must be to find a striking image that would be un-threatening to pre-pubescent girls that equally sell him as a hapless romantic. At this stage I am veering towards using pastel colours, as I feel they are comforting, warm and non-threatening, everything I am trying to get towards in my artists star image.
No comments:
Post a Comment